Mindy Myunghee Jeon

Ph.D. Iowa State University, Ames, IA.
Foodservice and Lodging Management 

MBA   Johnson & Wales University, Providence, RI.   
Hospitality Administration                                           

MBA   KyungHee University, Seoul, South Korea.   
Tourism Management

Research Interests: Customer Behavior, Hospitality Information Technology,
Hospitality e-commerce, Lodging Management, Human Resources Management, and Quality of life in Tourism Destinations.

Teaching interests: Hotel Operations Management, Tourism Management, Hospitality Marketing, Hospitality Information Technology, Hospitality Human Resources Management, Meetings and Conventions Management, Casino Operations Management, Introduction to Business, and Management of Diversity.

Teaching, student advising, supporting departmental efforts to enhance students' learning, and providing services to department/BSB/University as well as scholarship development by conducting academic research and reviews of articles in academic journals.

Peer Reviewed Journals and book chapters

Jeon, M., Robson, L., Colina, F., & Coleman, L. (2023). Impacts of the COVID-19 pandemic on risk perception and behaviors of small life-cycle event attendees. Event Management.

Tran, H.T., Jeon, M., & Pham, V. (2023). CSR and employee attachment in tourism firms: Perceived ethical leadership, responsible management, and the mediating role of community engagement. Journal of Human Resources in Hospitality and Tourism, 22(1), 97-119. DOI: 10.1080/15332845.2023.2126958

Jeon, M., Jeong, M., & Lee, S. (2021). The role of customer motivation and the flow experience in a virtual environment of Bed & Breakfasts. Journal of Hospitality and Tourism Technology, 12(1), 124-140. https://doi.org/10.1108/JHTT-07-2018-0062 [ESCI journal] 

Jeon, M. (2020). Impacts of festivals and events: The case of Salem’s Haunted Happenings, Massachusetts, USA. In D. Gursoy, R. Noonco, & M. Yolal & (Eds.) Festival and Event Tourism Impacts: Routledge Advances in Event Research Series, p. 32-50. New York: Taylor & Francis Group.

Meirovich, G., Jeon, M., & Coleman, L. (2020). Interaction of normative and predictive expectations in customer satisfaction and emotions. Journal of Marketing Analytics, 8, 69-84.

Jeon, M., Lee, S., & Jeong, M. (2020). Perceived corporate social responsibility and customers’ behaviors in the ridesharing service industry. International Journal of Hospitality Management, 84. https://doi.org/10.1016/j.ijhm.2019.102341 [SSCI journal]

Jeon, M., Lee, S., & Jeong, M. (2018). e-Social Influence and customers’ behavioral intentions on a bed and breakfast website. Journal of Hospitality Marketing and Management, 27(3), 366-385.

Jeon, M. (2017). Impact of peer-to-peer review sites on hospitality consumer behaviors and product service/delivery, p.488-500. In D. Gursoy (ed.) Routledge Handbook of Hospitality Marketing. New York: Taylor & Francis Group.

Jeon, M., & Jeong, M. (2017). Customers’ perceived website service quality and its effects on e-loyalty. International Journal of Contemporary Hospitality Management, 29(1), 438-457. [SSCI Journal]

Lee, S., Jeong, M., & Jeon, M. (2016). Effects of experiential stimuli on customers’ responses: An example of bed and breakfast websites. Journal of Hospitality and Tourism Technology,7(4), p. 390-404 [ESCI Journal]

Jeon, M., & Jeong, M. (2016). Influence of website quality on customer perceived service quality of a lodging website. Journal of Quality Assurance in Hospitality and Tourism, 17(4), p453-470.

Landau, J., & Little, L., & Jeon, M. (2016). The historic Hawthorne Hotel: Improving customer service. The CASE Journal, 12(1), p. 49-70.

Jeon, M., Kang, M., & Desmarias, E. (2014). Resident perceived quality of life in cultural-heritage tourism destination. Applied Research in Quality of Life, 11(1), p.105-123. [SSCI Journal]

Selected Peer Reviewed Conference Proceedings:

Jeong, M., Jeon, M., Lee, S., Shin, H. (2022). DMO and community resilience during and post pandemic. Travel and Tourism Research Association (TTRA) Annual International Conference, June 13 – 16, 2022, Victoria, BC, CA.

Jeon, M., Robson, L., Colina, F., & Coleman, L. (2022). Impacts of risk tolerance on event attendees’ behaviors during the COVID-19 pandemic. APAC CHRIE annual conference 2022, Sunway University, Malaysia, May 22-25, 2022.

Jeon, M. & Pham, V. (2022). An economic framework for understanding customers’ satisfaction in using Uber services. The 22nd annual conference of National Business and Economic Society, March 2 - 4, 2022, Maui, Hawaii.

Jeon, M., Hien, T., & Pham, V. (2019). CSR practices affecting employee perception on building a sustainable community and their attachment to the firm: In the Vietnamese tourism context. The 24th Asia Pacific Tourism Association Annual Conference, Da-Nang, Vietnam, July 2-5, 2019. [Best Paper Nominated]

Jeon, M., Lee, S.J. & Jeong, M. (2019). Investigating corporate social responsibility and customers’ behaviors with ride-sharing services. Asia-Pacific and Euro CHRIE Joint Conferences, Hong Kong, China, May 28 – 31, 2019.

Jeon, M., Lee, S.J. & Jeong, M. (2018). e-Servicescape, flow, customers’ behavioral intentions and a role of social responsibility on a lodging website. The 24th Asia Pacific Tourism Association Annual Conference, Cebu, Philippines, July 2-5, 2018.

Jeon, M., Lee, S.J. & Jeong, M. (2016). Effects of social influence on customers’ motivations and their behavioral intentions: In a bed and breakfast virtual environment. The 22nd APTA Annual Conference, Beijing, China, June 1-4, 2016.

Jeon, M. (2014). Effects of corporate social responsibility practices of a hotel company on customer perception, customer satisfaction and brand image. World Hospitality and Tourism Forum, Seoul, South Korea, June 4 -6, 2014.

Jeon, M. (2013). An investigation of residents' perceived quality of life associated with tourism sustainability in a cultural-heritage destination. Tourism Society of Korea International Conference, July3-5, 2013.

Jeon, M. (2012). A seasonal effect on resident quality of life in a heritage tourism destination. The International CHRIE Conference, Aug.1-4, 2012, Westin Providence, Providence, RI.

Jeon, M. (2011).  Lodging website service quality perceived by age cohorts (generations). Proceedings of the 17th Annual Asia Pacific Tourism Association (APTA) Conference 2011, Seoul, Korea.

Lee, S., & Jeon, M. (2011). Discrepancies between guests’ attitudes and behaviors in the hotel: What guests want and what guests say when staying a green hotel. Proceedings of the 70th TOSOK International Tourism Conference 2011, Seoul, Korea.

Jeon, M. & Jeong, M. (2011). An examination of the association between website service quality and customer e-loyalty on a lodging website. Proceedings of the 70th TOSOK International Tourism Conference 2011, Seoul, Korea.

Selected Poster Presentations 

Jeon, M. (2015). Online Social Influence and its Impacts on Customers’ Behaviors on a Lodging Website. The International CHRIE Conference (International Council on Hotel, Restaurant, Institutional Education), (July 29-Aug.1, 2015, Shingle Creek Resorts, Orlando, FL).

Jeon, M., & Lee, S. (2015). Examining the Effects of Socialscape on Customer’s Behavior with a B&B Website. The International CHRIE Conference (International Council on Hotel, Restaurant, Institutional Education), (July 29-Aug.1, 2015, Shingle Creek Resorts, Orlando, FL).

Branzhinikov, D., & Jeon, M. (2014). Effects of physical environments in a hotel lobby on perceived satisfaction of Millennial customers and a hotel's brand image. The International CHRIE Conference (Council on Hotel, Restaurant, Institutional Education), (July 29-Aug.1, 2014, San Diego, CA).

Jeon, M. (2012). Resident support for tourism development - A case of casino resort development in East of Boston, MA. The International CHRIE Conference 2012, Providence, RI (Aug.1-4, 2012, Westin Providence, Providence, RI).

Trinward, M., & Jeon, M. (2012). Financial Benchmarking in the hospitality industry with investors in mind. The International CHRIE Conference 2012, Providence, RI (Aug.1-4, 2012, Westin Providence, Providence, RI).

Animal welfare & being close to nature (gardening, hiking & biking, minimal-life practices, off-grid tiny house living, studying essential oils...)