Elizabeth Haran


Professional Details

Title Professor Emeritus
Department Marketing and Decision Sciences
Email elizabeth.haran@salemstate.edu

Recent and Upcoming Courses

ODS 495 Internship in Operations and Decision Sciences

Professional Biography

Ph.D.  Boston College,  1979

M.Ed.  Salem State University, 1974

B.A.  Salem State University, Mathematics, 1971

Professor, Salem State University (1985 - 2015).   Bertolon School of Business. Marketing/Decision Sciences Department (formerly OM/MIS), Member of Graduate Faculty, MBA Program.

Visiting Professor, Doctoral Program, The Institute of International Studies, Ramkhamhaeng University (July, 2006 - August, 2006).  

Acting Dean, Salem State University (2000 - 2003; March - May, 2020).   Bertolon School of Business.

Visiting Associate Professor, Boston College (July, 1986 - August, 1986).   Statistics.

Adjunct Professor/Instructor, University of Massachusetts (1980 - 1983).   Quantitative Analysis.

Adjunct Professor/Instructor, Boston College Graduate School of Arts and Sciences (1978 - 1982).   Introductory Statistics, Advanced Statistics, Introduction to Programming, PL1.

Adjunct Professor/Instructor, Boston College, School of Education (1975 - 1978).   Measurement and Evaluation, Senior Reading and Research Projects.

Mathematics Teacher, City of Peabody (1971 - 1975).  

Consultant, Boston College (1986 - 1986).   Human Resources Department.

Assistant Director, Computer Center, Boston College (1983 - 1985).   Directly responsible for planning and directing the personnel and operational activities of the User Services division of the computer center. 'Managed the maximization of assistance available to faculty, students and researchers regarding the use of host and micro processor based computing facilities at the university. 'Managed the VAX System Programmers as part of the Academic Systems Support Network. 'Directed the operations of the Production Control group to insure the highest possible level of support to Administrative units within the university in the development and regular processing of management information systems.

Manager, Computer Center, Boston College (1982 - 1983).   Academic Services.

Statistical Consultant, Boston College (1980 - 1982).   Boston College Computer Center.

Senior Research Associate, Public Affairs Research Institute (1977 - 1980).   Designed, implemented and reported on evaluations of federally funded programs. Tasks included proposal writing; needs assessment;development of measurement instruments; statistical analysis; workshop presentations; writing reports including recommendations for program improvements.

Research Associate, Boston College Laboratory For Statistical and Policy Research (1975 - 1978).  

Professional Interests

Teaching/Advising/Learning

Quantitative Analysis in Practice

Business Intelligence

Responsibilities

Present.  SSUAssistance Corporation, Board Member.

Recently. Acting Dean of the Bertolon School of Business

Selected responsibilities in the past.

Teaching in the Decision Sciences area

Advising one third of business undeclared/first year students in the Bertolon School of Businesss; Advisor Student Leaders; "Super Advisor" Bertolon School of Business; Assistant Advisor Peer Mentors.

University-wide Promotion Committee

Selected Publications

Dixon-Ogbechi, B. N., Haran, E. M. , & Aiyeku, J. (2010). Customers' Perception of Relationship Marketing as a Strategic Tool in the Nigerian Food and Beverage Industry. Journal of Management Policy and Practice 11 (5).

Dixon-Ogbechi, B. N., Haran, E. M. , & Aiyeku, J. (2009). Relationship Marketing as a Strategic Tool for Indigenous Companies in the Nigerian Food and Beverage Industry. Journal of Global Business Development, 1 (1), 145-158.

Dixon-Ogbechi, B. N., Haran, E. M. , & Aiyeku, J. (2009). Relationship Marketing as a Strategic Tool for Multinational Companies in the Nigerian Food and Beverage Industry. Journal of Current Research in Global Business, 12 (17).

Huynh, H., Haran, E. M. (1981). Review of Criterion-Referenced Measurement: the State of the Art. Educational Researcher.

Selected Presentations

Adekoya, A. G., Oyatoye, E. O. , Haran, E. M. , Dixon-Ogbechi, B. N. , & Aiyeku, J. F. (2010). Analytical Hierarchy Process as an Evaluative Tool for the Strategic Consolidation of Capital Base in the Banking Industry. Academy of World Business, Marketing and Management Development Conference.

Adekoya, A. G., Oyatoye, E. O. , Haran, E. M. , Dixon-Ogbechi, B. N. , & Aiyeku, J. F. (2010). Determining the Strategic Consolidation of the Capital Base of Nigerian Commercial Banks Using the Analytic Hierarchy Process (AHP) Model. International Academy of African Business and Development.

Dixon-Ogbechi, B. N., Haran, E. M., & Aiyeku, J. F. (2009). Application of the Analytic Hierarchy Process in Determining Relative Importance of Relationship Marketing Variables for Companies in the Nigerian Food and Beverage Industry. International Symposium for Analytic Hierarchy Process, Pittsburg, Pennsylvania.

Haran, E. M. (2009). A Proposal for Integrating Business Intelligence Applications in a Business Statistics Course. International Conference on Operations and Quantitative Management, Los Angeles, California

Clark, J., Farahbakhsh, M., & Haran, E. (2007). A Behavioral Theory Approach to the SME's Decision to Expand Exports: A Study of the South African Decision Maker's Characteristics. Association for Global Business Annual Conference.

Haran, E. M. (2006, November). Historical Health Care Legislation from a Small Business Perspective. Association For Global Business Annual Conference, Newport Beach, California.

Haran, E. M., Clark, J., Farrahbakhsh, M., & Gu, J. (2005, October). Cultural Factors Related to Export Decisions in South Africa Small Businesses. The International Business and Economics Research Conference, Las Vegas, Nevada

Clark, J., Farabakhsh, M. J., Haran, E., & Gu, J. (2005). On the Road to Export Marketing in South Africa. International Academy of African Business and Development.

Haran, E. M. (1998, July). U.S. Women Executives in International Business. International Conference of the Academy of Business and Administrative Sciences (ABAS), Budapest, Hungary.

Haran, E. M. (1995, April). Encouraging Minority Entrepreneurs, College/Community Collaboratives. Babson College Entrepreneurial Research Conference, London, United Kingdom.

Haran, E. M. & Coleman, L. (1995, April). Small Business Strategies for Managing Elderly Food Service Programs. Babson College Entrepreneurial Research Conference, London, United Kingdom.

Haran, E. M. (1989, April). The Impact of Mandated Health Benefits Legislation and Full Employment on the Business Climate in Massachusetts. Babson College Entrepreneurial Research Conference, St. Louis, Missouri.

Ebersole, N., Haran, E., Luther, R., Metchik, E., Smith, A., Gina Vega, (2010, May). Faculty Learning Community: Academic Advising. Pearls and Perils Teaching and Learniing Conferece, Salem, Massachusetts.

Haran, E. M. & Wagner, A. (2005, October). Curriculum/Prerequisites for Business Statistics: To Change or Not to Change. The College Teaching and Learning Conference, Las Vegas, Nevada.

Haran, E. M. & Coleman, L. (1994, October). Quality Nutritional Services for the Elderly. Production and Operations Management Society Annual Conference, Washington D.C., District of Columbia.

Haran, E. M. (1993, October). The New Direct Marketing and Its Impact on Product Decisions. Annual Meeting of the Production and Operations Management Society (POMS), Boston, Massachusetts.

Haran, E. M. & Zimmer, D. (1986). Administering the Microcomputer (R)evolution on Campus. American Educational Research Association, San Francisco, California.

Haran, E. M. & Jonczyk, I. (2000, April). Exploring Options for Analysis in Direct Marketing. Western Decision Sciences Institute, Maui, Hawaii.

Haran, E. M. & McGee, P. (2000, March). Evaluating Paths to the 150-hour Requirement: Students' Perceptions. Northeast Decision Sciences Institute, Atlantic City, New Jersey.

McGee, P. & Haran, E. M. (1999, March). Assessment of a Service Model in Accounting. Northeast Decision Sciences Institute, Newport, Rhode Island.

McGee, P. & Haran, E. (1998, April). Service Learning in Accounting: Impact and Improvement. Northeast Region of American Accounting Association Annual Meeting, Manchester, New Hampshire.

Haran, E. M. (1994, March). Small Business Perspectives on Health Care Reform Revisited 88-94. Eastern Economic Association Annual Conference, Boston, Massachusetts.

Militello, J., Coleman, L., & Haran, E. M. (1994, March). Food Management for the Aging Population . Eastern Economic Association Annual Conference, Boston, Massachusetts.

Haran, E. M. & Coleman, L. J. (1989, October). Receptivity to Social Marketing. Northeast Business & Economics Association Conference, Providence, Rhode Island.

Haran, E. M. (1988, November). Is a Health Care Law Healthy for Small Business? Northeast Business & Economics Association Conference, Hartford, Connecticut.

Haran, E. M. (1986). A Service System of Academic Computing. Eastern Education Research Association, Miami, Florida.

Flynn, J., Closson, M., Manfra, D., Tuttle, D., Haran, E., David Goodof, (2010). Fears, Peers and Advising; Perceptions of the Peer Mentoring Program in the Bertolon School of Business. Undergraduate Research Day, Salem, Massachusetts