| Title | Professor |
|---|---|
| Department | Media and Communication |
| Office | Classroom Building 131 |
| Phone | 978.542.7891 |
| guillermo.avilasaavedra@salemstate.edu | |
| Resume | Guillermo Avila-Saavedra |
| IDS 230 | Introduction to Latin American, Caribbean and Latino Studies |
|---|---|
| MCO 100 | Media in Our Lives |
| MCO 220 | Media Literacy |
| MCO 303 | Media and Race |
| MCO 308 | Media and Queer Identities |
| MCO 475 | Critical Analysis of Media and Culture |
PhD, Mass Media & Communication, Temple University, Philadelphia, PA.
MA, Advertising, Michigan State University, East Lansing, MI.
BA, Management, Catholic University, Quito, Ecuador.
The overarching focus of my scholarship is the relationship between media representation and identity construction. The purpose of my work is to identify and challenge the mass media’s role in propagating hegemonic discourses of race, gender, ethnicity, sexuality and social class.
SSU Curriculum Committee, DPDS Subcommittee, 2019 - Present
Higher Education Diversity Consortium: Racial Equity and Social Justice Institute SSU Campus Team Member, 2018 - Present
SSU First Year Experience Office, Faculty Fellow, 2019-2020
SSU Diversity, Equity and Inclusion Office, Faculty Fellow for Latinx Student Success, 2016—2018
Avila-Saavedra, Guillermo (2017).The first female president: Gender and power in “Commander in Chief.” Sextant: The Journal of Salem State University, Volume XXXIII, pp. 12-16.
Avila-Saavedra, Guillermo (2015). Ghetto princes, pretty boys and handsome slackers: Masculinity, race and the Disney prince. In M. Forman-Brunell & R. Hains (Eds.) Princess cultures: Mediating girls’ imaginations and identities. New York: Peter Lang Press.
Avila-Saavedra, Guillermo (2013), ‘Neither here nor there: Consumption of US media among pre-adolescent girls in Ecuador’, Interactions: Studies in Communication & Culture 4(3), 255—269.
Avila-Saavedra, Guillermo (2013). “Honey-drenched, rags to riches, good versus evil stories”: The telenovela as a cultural referent in the U.S. press. In A. N. Valdivia (Gen. Ed.) & S. R. Mazzarella (Ed.), The international encyclopedia of media studies. Vol. 3: Content and representation (pp. 137—158). Oxford, UK: Blackwell.
Avila-Saavedra, Guillermo (2011). Ethnic otherness vs. cultural Assimilation: U.S-Latino comedians and the politics of identity. Mass Communication and Society, 14(3), 271—291.
Avila-Saavedra, Guillermo (2010). A fish out of water: New articulations of U.S.-Latino identity on Ugly Betty. Communication Quarterly, 58(2), 133—147.
Avila-Saavedra, Guillermo (2009). Nothing queer about queer television: Televised construction of gay masculinities. Media, Culture & Society, 31(1), 5—21.
From Radical Movement to Civil Rights Icon: The Evolution of the Stonewall Riots in the American Press. Presented to the Critical and Cultural Studies Division at the National Communication Association Convention, Las Vegas, October 2015.
Challenging the American Dream: Class and Media Pedagogy. Presented to the Self-Awareness and Identity Politics in Media Pedagogy Workshop at the Society for Cinema and Media Studies Conference, Seattle, March 2014.
A Wise Latina in the Supreme Court: Analysis of the News Coverage of the Nomination of Sonia Sotomayor. Presented at the Hispanics and the Media: The Emerging Power conference, Florida International University, Miami, October 2012.
Being a Multicultural American Girl: Popular Communication, Identity and Femininity in Preadolescence. Presented at the International Communication Association (ICA) Conference. Boston, April 2011, with Dr. Judi Cook and Dr. Rebecca Hains.
Discourses of Fame: The ‘Alma Awards’ and the Construction of U.S.-Latino Celebrity. Presented at the Association for Education in Journalism and Mass Communication (AEJMC) Convention, Boston, August 2009.