Linda Coleman

Linda Jane Coleman has over 80 refereed journal, conference, case and chapter publications. Professor Coleman is a former Bank Officer, Production Manager, Cash Control Manager, and Public School Teacher. She worked with the University of Baltimore from 1977 - 1984 where Ms. Coleman was Assistant Professor of Marketing and Director of the Graduate Women's Program in Management. She has published many articles and consults with Businesses and Universities in the areas of Human Resources Development and Marketing. Currently, Ms. Coleman is Professor of the Marketing and Decision Sciences Department in the Bertolon School of Business at Salem State University in Salem, Massachusetts. She is presently teaching International Marketing, Special Topics: Current Issues in Marketing and Principles of Marketing. Ms. Coleman is very active in the community and has served on the Massachusetts Special Olympics Board of Directors, among other Boards. She has a Bachelor of Science degree in Business Administration from West Virginia Wesleyan College, a Master of Science degree in Management from Virginia Commonwealth University and Postgraduate work in the area of Marketing and Organizational Behavior from the University of Baltimore and the University of Maryland. Professor Coleman's research interests include Social Marketing, Market Segmentation, and International Marketing. 

For more information, visit Professor Coleman's website: http://w3.salemstate.edu/~lcoleman/

Teaching and Learning improvements, research, writing, publishing, Collaborative Education, On line Education, Green Consumerism, Social Media

International Marketing: MKT 445 Student participates heavily in course. Reviews historical data on International trade. Studies marketing concepts in the contemporary, international environment while examining special problems, issues, goals and decision processes that characterize multinational marketing. Emphasizes the multi-national firm, marketing operations and marketing strategy. Considers standardization of programs across national boundaries, marketing research, import export decisions and licensing. Prerequisite: MKT 241 - Principles of Marketing. Special Topics in Marketing: MKT 466 This is an advanced course in Marketing. The broad objectives of this course are to delve deeper into how the marketing principles, concepts, and activities can be applied in different environments, industries, situations, and locations. This course will emphasize the student researching and applying marketing implications to a variety of areas that are of particular current interest throughout the country and/or the world. Also, applying marketing concepts to case studies and discussing these practices. Prerequisite: MKT241N - Principles of Marketing

Luther, R., Coleman, L. J., Kelkar, M., & Foudray, G. (2018).  Generational Differences in Perceptions of Financial Planners.   Journal of Financial Services Marketing. 

Coleman, L. J. (2017).  Achieving Requisite Variety in Customer Experience Research for Improving Marketing Relationship Performances.   International Journal of Business and Economics, 16 (2), 127-143.

Coleman, L. J., Manago, S., & Cote, L. (2017).  Challenges and Opportunities for Social Media in Emerging Markets.   Journal of Marketing Development and Competitiveness, 10(2016). 

Coleman, L. J. & DeVilliers, R. (2017).  Building Internal competencies, capabilities and capacity to deliver great customer experiences.   International Journal of Business and Economics. 

Haberern, L. & Coleman, L. J. (2017).  Cable Me Not.   International Journal of Business and Economics. 

Coleman, L. J. & Gu, J. (2017).  Getting my Tat On ... and Off: Consumer Explanation of Tattoos' Rolesin Presentation-of-Self in Everyday Life.   Journal of Global Scholars of Marketing Science. 

Coleman, L. J., Shah, N., & Jain, S. (2015).  The Impact of Demographic Characteristics on Awareness and Usage of Support Groups.  Health Marketing Quarterly, 32-03. 

Coleman, L. J., Cote, L. E., Gu, J., & Nicolau, V. (2017). Ref: Getting My Tat On ... and Off: Consumer Explanation of Tattoos' Roles in Presentation-of-Self in Everyday Life. Journal of Global Scholars of Marketing Science, 27-1.

Coleman, L. J. (2017). Achieving Requisite Variety in Customer Experience Research for Improving Marketing Relationship Performances. International Journal of Business and Economics, 16 (2), 127-143.

Coleman, L. J., Manago, S., & Cote, L. (2017). Challenges and Opportunities for Social Media in Emerging Markets. Journal of Marketing Development and Competitiveness, 10(2016).

Coleman, L. J. & DeVilliers, R. (2017). Building Internal competencies, capabilities and capacity to deliver great customer experiences. International Journal of Business and Economics.

Haberern, L. & Coleman, L. J. (2017). Cable Me Not. International Journal of Business and Economics.

Coleman, L. J., Shah, N., & Jain, S. (2015). The Impact of Demographic Characteristics on Awareness and Usage of Support Groups. Health Marketing Quarterly, 32-03.

Coleman, L. J., Cote, L. E., Gu, J., & Chandler, K. (2015). Bridging the Gap Between Facebook and Business. Competition Forum, 13 (1&2). Kelkar, M. M.,

Coleman, L. J., Bahnan, N. N., & Manago, S. M. (2014). Green Consumption or Green Confusion. Journal of Strategic Innovation and Sustainability, 9 (1).

Coleman, L. J., Wu, P., & Luther, R. (2014). Hair-Brained or Great-Hair Business? Assessing Alternative Markets and Product-Service Designs for Successful Startups by Small-Retail Entrepreneurs. Journal of Business Research, 67 (6), 1136-1144.

Bandyopadhyay, J., Coleman, L. J., & DeWolfe, S. (2013). Interdisciplinary Education for Global Strategy. Advances in Competitiveness Research, 21.

Noonan, K. E. & Coleman, L. J. (2013). Marketing to green communities: How to successfully reach the green consumer. Journal of Marketing Analytics, 1 (1), 1-14.

Coleman, L., Gu, J. J., & Chandler, K. (2013). The Impact of Demographic Characteristics on Awareness and usage of Social Media. Competition Forum.

Coleman, L. J., Chandler, K., & Gu, J. (2012). Social Media - A Moving Target. Journal of Marketing Development and Competitiveness, 7 (1).

Bandyopadhyay, J., Coleman, L. J., & DeWolfe, S. (2012). Interdisciplinary Education for Global Strategy - Best Paper Award. Competition Forum.

Coleman, L. J. & Bandyopadhyay, J. (2011). Role of Collaboration in Higher Education in Business. Competition Forum, 9 (2), 371-377.

Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N. (2011). Walking the Walk: How the Theory of Reasoned Action Explains Adult and Student Intentions to go Green . Journal of Applied Business Research, 27 (3), 107-116.

Bahnan, N. N. & Coleman, L. J. (2007). Definitions, Measurements, and Evaluations of Perceived Service Quality. Journal of International Society of Business Disciplines, 3 (3), 8.

Coleman, L. J., Hladikova, M., & Savelyeva, M. (2006). The Baby Boomer Market. Journal of Targeting, Measurement, and Analysis for Marketing, 14 (3).

Coleman, L. J., Hladikova, M., & Mayuresh, K. (2006). The Effectiveness of the Franchising Format for Rapid Global Expansion. Journal of International Marketing and Exporting, 11 (1).

Coleman, L. J. & Wood, M. (2003). Marketing of Healthcare in the Third World Countries. Journal of Medical Marketing, 3 (2).

Coleman, L. J., Kelkar, M., & Goodof, D. (2001). Current Issues in Sports Marketing: Issues, Challenges, and Opportunities. Journal of Promotion Management, 7 (1&2), 195-213.

Coleman, L. J., Daniells, R., Kelkar, M., & Dennis, N. C. (2017). Aging, Lifestyle and Consumerism. Atlantic Marketing Association 2017 Annual Conference.

Coleman, L. J., Cote, L., & Manago, S. M. (2015). Challenges and Opportunities for Social Media in Emerging Markets. In Rebecca VanMeter (Ed.) Society for Marketing Advances 2015, 408-412.

Isuster, M. & Coleman, L. J. (2015). Embedded Librarianship: Librarian and Faculty perspectives. SLA 2015 Annual Conference Boston, MA. June 16-18.

Noonan, K. & Coleman, L. J. (2012). Advertising & Green Business Methods: How to Successfully Reach the Green Consumer. Association for Global Business.

Noonan, K. E. & Coleman, L. J. (2012). Marketing to Green Communities Green Well Being: A Personalized Approach to Green Marketing. Association for Global Business.

Coleman, L. J., Chandler, K., & Gu, J. (2012). The Age of Social Media. Association for Global Business.

Kelkar, M., Coleman, L. J., Bahnan, N., & Manago, S. (2012). Green Marketing or Green Confusion. Marketing Management Association Conference Chicago March 28-31, 2012.

Coleman, L. J., Chandler, K., & Gu, J. (2012). Social Media - A Moving Target. Marketing Management Association Conference Chicago March 28-31, 2012.

Coleman, L. J., Jain, S., & Shah, N. (2012). Marketing of Support Groups. Association of Marketing Theory and Practice 2012 Conference.

Woodside, A. & Coleman, L. J. (2011). 'Learning Customer Relationship Marketing through Drama Enactments: Role Playing Moments-of-Truth to Uncover Nuances in Direct Marketing Talk and Action'. Presentation at the Direct and Interactive Research Summit and published in Conference Proceedings, October 1-2, 2011 in Boston .

Coleman, L. J. & Bandylpadhyay, J. (2011). Role of Collaboration in Higher Education in Business. American Society for Competitiveness (ASC).

Bandyopadhyay, J., Coleman, L. J., & DeWolfe, S. (2011). Interdisciplinary Education for Global Strategy. American Society for Competitiveness (ASC).

Coleman, P. J., Bahnan, Dr. Nisreen, Kelkar, Dr. Mayuresh, & Curry, N. (2011). Consumer Attitudes on Green Marketing. Global Business Development Institute (GBDI), Las Vegas, Nevada: Global Business Development Institute Fourteenth International Conference.

Megehee, C. M., Coleman, L. J., & Woodside, A. G. (2011). Drama Enactments of Customer-Server Exchanges by Trainees: Live Case Study of : Jessica Serves....Not . BEST IN TRACK AWARD. Society for Marketing Advances 2015.

Coleman, L. J., Dennis, N., Bahnan, N., & Curry, N. (2009). Collaboration for Improved Education - the Just-In-Time Research Approach. International Conference of Educational Research and Innovation (ICERI).

Coleman, L. J., Bahnan, N. N., Dennis, N., & Curry, N. (2009). Education and Collaboration for Business Students: the Just-In-Time Research Approach. Northeast Business and Economics Association.

Coleman, L. J. & Bahnan, N. N. (2007). The Coming of Age of Electronic-Based Personal Relationships. Northeast Business and Economics Association.

Coleman, L. J., Hladikova, M., & Savelyeva, M. (2007). Baby Boomers in the Workplace and Marketplace: Perspectives and Marketing Strategies. American Society of Business and Behavioral Sciences (ASBBS).

Coleman, L. J., Bahnan, N., & Kelkar, M. (2007). A Review of Service Quality. American Society of Business and Behavioral Sciences (ASBBS).

Coleman, L. J., Bahnan, N., & Kelkar, M. (2007). Evaluating Quality of Service. American Society of Business and Behavioral Sciences (ASBBS).

Coleman, L. J. & Cooke, E. F. (2007). Marketing Implications of Religion in the Workforce. Marketing Theory and Practice Association Conference.

Coleman, L. J. & Hladikova, M. (2006). Baby Boomers: The New Seniors. Academy of World Business, Marketing and Management Development Conference.

Coleman, L. J. & Bahnan, N. (2006). Definitions, Measurements and Evaluations of Perceived Services Quality. International Society of Business Disciplines (ISOBD).

Coleman, L. J. & Dennis, N. C. (2006). Collaborative Just in Time Research Instruction for Undergraduate Students at Salem State College. ACRL/NEC Annual Conference: Leveraging Our Strengths: Alliances, Interdependencies and Developing Services Conference .

Coleman, L. J., Kelkar, M., & Hladikova, M. (2006). Starbucks in China. Academy of World Business, Marketing and Management Development Conference.

Coleman, L. J., Hladikova, M., & Kelkar, M. (2005). The Ever Expanding Starbucks. Atlantic Marketing Association Conference.

Coleman, L. J., Hladikova, M., & Kelkar, M. (2005). Starbucks: A Household Word. Northeast Business and Economics Association.

Coleman, L. J. & Wood, M. (2003). Marketing in the Fashion Industry. International Applied Business Research Conference.

Coleman, L. J. & Wood, M. (2003). Marketing of Dating Services. International Applied Business Research Conference.

Coleman, L. J., Kelkar, M., & Rohrer, J. (2003). The Global Impact of the Anthrax Scare. National Business & Economics Society Conference. & Economics Society Conference.

Coleman, L. J. & LaSelva, M. (2002). Mixing Faith and Fortune in the Workplace. International Conference on Business.

Coleman, L. J., Kelkar, M., & Haran, E. (2002). Marketing in the Sporting Goods Industry. National Business & Economics Society Conference.

Coleman, L. J., Cooke , E. F., & Little, L. O. (2001). The Millennium Generation, The Newest Important Market Segment. American Society of Business and Behavioral Sciences (ASBBS).

Coleman, L. J. & Kelkar, M. (2001). Global Expansion Strategies for Obstacles and Success. National Business & Economics Society Conference.

Coleman, L. J., Kelkar , M., & Goodof, D. (2001). More About Sports Marketing. National Business & Economics Society Conference.

Running, Acting, Reading, Movies, scrabble, crossword puzzles and Sports