| Title | Professor |
|---|---|
| Department | Marketing and Decision Sciences |
| Office | Classroom Building 206 |
| Phone | 978.542.6648 |
| nisreen.bahnan@salemstate.edu |
| BUS 603H | Business Honors Thesis |
|---|---|
| BUS 790 | Internship in Business |
| MKT 241N | Principles of Marketing |
| MKT 342 | Consumer Behavior |
| MKT 485 | Internship in Marketing |
| MKT 800 | Consumer Behavior |
Academic Background
Ph.D. Temple University, Philadelphia, PA, Business Administration, 2003
B.Sc. Lebanese American University, Beirut, Lebanon, Marketing, 1996
Academic Experience
Professor of Marketing, Salem State University (September, 2003 - Present). Courses taught: Principles of Marketing, Consumer Behavior, Marketing Management, Sales Management, Sports Marketing and Nonprofit Marketing.
Visiting Assistant Professor of Marketing, Lebanese American University (2012-2013). Courses taught: Principles of Marketing, Consumer Behavior, Services Marketing and Marketing Strategy.
Assistant Professor of Marketing, Webber International University (2002 - 2003). Courses taught: Principles of Marketing, Consumer Behavior, Business in International Arena and Marketing Strategy.
Professor, Marketing and Decision Sciences Department
Refereed Articles
Ritchie, L. & Bahnan, N. N. (in press, 2016). THE CENTER FOR MENTAL HEALTH: A Square Peg in a Round Hole. Southeast Case Research Journal..
Kelkar, M. M., Coleman, L. J., Bahnan, N. N., & Manago, S. M. (2014). Green Consumption or Green Confusion. Journal of Strategic Innovation and Sustainability, 9 (1).
Bahnan, N. & Vega, G. (2013). Tara Trade: A Marketing Challenge in Lebanon. Emerald Emerging Markets Case Studies.
Meirovich, G., Bahnan, N. N., & Haran, E. (2013). The Impact of Quality and Emotions in Customer Satisfaction. Journal of Applied Management and Entrepreneurship.
Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N. (2011). Walking the Walk: How the Theory of Reasoned Action Explains Adult and Student Intentions to go Green. Journal of Applied Business Research, 27 (3), 107-116.
Meirovich, G. & Bahnan, N. (2008). Relationship between the components of product/service quality and the customers' emotions and satisfaction. Journal of Industrial Engineering and Management, 1 (2), 143-168.
Cases
Ritchie, L. & Bahnan, N. N. (2015). THE CENTER FOR MENTAL HEALTH: A Square Peg in a Round Hole. Business in a Book - BIB. Salem State University.
Bahnan, N. N. & Vega, G. (2015). TARA Trade: a marketing challenge in Lebanon. Business in a Book - BIB. Salem State University.
Book
Bahnan, N. N. (2014). 14/15 edition of Annual Editions: marketing McGraw Hill. Bahnan, N. N. (2013). 13/14 edition of Annual Editions: Marketing McGraw-Hill.
Refereed Proceedings
Bahnan, N. N. (2013). Cosmetic Surgery: An Emerging Norm among Middle-Eastern Women? Global Islamic Marketing Conference.
Meirovich, G., Bahnan, N. N., & Haran, E. (in press, 2011). The Impact of Quality and Emotions in Customer Satisfaction. Decision Science Institute.
Coleman, L. J., Bahnan, N. N., Kelkar, M., & Curry, N. (in press, 2011). Consumer Attitudes on Green Marketing. Global Business Development Institute (GBDI).
Bahnan, N. N. & Vega, G. (2010). Tara Trade: A Marketing Challenge in Lebanon. United States Association for Small Business and Entrepreneurship (USASBE).
Coleman, L. J., Bahnan, N. N., Dennis, N., & Curry, N. (2009). Education and Collaboration for Business Students: the Just-In-Time Research Approach. Northeast Business and Economics Association.
Meirovich, G. & Bahnan, N. N. (2008). Product/Service Quality and Emotional Aspect of Customer Satisfaction. Academy of Management.